Grow with the users already talking about your product

River's agent finds users with a public record of using your product, drafts the outreach and the event, and asks for your approval before anything goes out.

Influencer campaigns in tech stop on launch day, and the people posting have often never opened the product. River builds your program around the users who have.

Every champion comes with evidence

River scores usage, genuine interest, truthfulness, audience fit and disclosure on past sponsored posts. Each score links to the post, repo or talk it came from, so your team decides on facts instead of follower counts.

Nothing leaves River without a yes

Research and drafting run on their own. Emails, Luma events and payout batches wait in one queue until someone on your team approves them.

Publish to Luma
Requested by River agent · 2 min ago
Event
Event
San Francisco Builders Meetup
Calendar
Hackmamba on Luma
ApproveEditReject
jkmoveaapproveeeditxreject

Plan the meetup in the same conversation

Ask for a meetup in San Francisco on the 12th. River drafts the event, lines up hosts from your champions and publishes to your Luma calendar after you review it.

Set up a meetup in San Francisco on the 12th with Ada hosting.
San Francisco Builders Meetup
Kubernetes 1.32 launch series
Draft
Thu, Nov 12 · 6:00 PM PT SoMa, San Francisco · 80 seats Hosts: Ada Okonkwo, Marcus Reed
  • Hosts confirmed
  • Description and cover drafted
  • Publish to Luma Waiting on you
  • Import participants after the event

Your next champion is probably already a customer